01 février 2013

The Marketing Mix (or the 4 Ps)

  The marketing is a method to sell the right Product, at the right Price, at the right Place, with adequate Promotion, to the right customer of course. It refers to the operations needed to put an product on the market, from market studies (which product or service?) to the point of sale (Place). PRODUCT: The Product/ or service must meet the customers' needs and expectations. The firm must look at the competitor's product to know what is to sell (at what price etc...) PLACE: The firm must find the right (best) place to... [Lire la suite]